How do you sum up a major tech company that's going to change the world in the next decade? It was a huge ask, but after grueling hours, page 30 on thesaurus.com, and many cups of coffee, the CEO gave our CSO a hug for creating the next big tagline. Media for Humankind.
Agency: BBH New York
CCO: Gerard Caputo
Senior Copywriter: Ben Cascella
Copywriter: Stu Rubin
Art Director: Connie Zhou and Aimee Perrin
Our in house production company, Black Sheep Studios, created this process video for how we came up with the tagline.
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