The campaign was created to provide a platform for people with migraine to express themselves. Migraine can be an isolating and misunderstood disease. With a customized homepage, users can find videos, articles written by content creators, facts about migraine, tools and resources. We created a tool which helps users visualize how much their lives are impacted by migraine in which they can bring to their doctors or with others in their lives. 
Along with the website, users can sign up for a personalized/targeted CRM program where we send customized content. We also created a Facebook group which created a community for people with migraine to communicate with one another and find solace in camaraderie. The Facebook page grew to over 100,000 likes in just a few months.
Also we created videos that made a bunch of people cry.
Agency: Arnold New York
Creative Director: Charles Marrelli and Steven Cloud
Copywriter: Sarah Cookson
Art Director: Connie Zhou
Producer: Kathy McMann
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