Sony tasked us with revamping their Instagram page to combine their many business units into one brand. We created various content series and design systems to unite the brand under one big Sony umbrella.
Agency: Big Spaceship
Creative Director: Kristen Kriisa
Senior Art Director: Connie Zhou
Senior Copywriter: Austin Powe & Brandon Holliday
Editor: Johan Anderson

Venom: Let There Be Carnage Promo

If You Like This, You'll Love This
This content series acts as a recommendation tool, combining two different types of content, one more well-known with one slightly lesser-known that the viewers might like.
Sony Celebration
There are many moments worth celebrating, we highlight those times and values through the content Sony produces and represent.
The Pipeline
Sony has so much content that people don't realize falls under the Sony family. Each month we tease the most anticipated releases for the following month in a quick 15sec reel.
The Lookback
Everyone loves a flashback moment, so we created a retro template to highlight the hottest anniversaries and birthdays occurring on that day.
Big Sony Moods
To celebrate the season, every month we have a theme and feature four exciting Sony works that fit into the theme, encouraging fans to check it out!
Congratulations Sony Family
Sony has talent and creative across music, film, technology, and television. We created a template to celebrate the various mainstream awards won by the Sony family.
Reasons We Love
Using Instagram Reels, we highlight top reasons we love specific Sony content in a fun lo-fi manner.
Creators in Their Own Words
We love to share the voices of our Sony creators, using our platform to give them a voice and highlight their beliefs and values.
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