Samsung's devices aren't just fancy tech, they connect with one another, allowing you to better connect with your loved ones. To demonstrate this in everyday life, we told the story of three distinct households using the products to enhance their lives and ultimately, relationships with one another. The videos live on the Samsung connected living website. We also did all this in the middle of a global pandemic.
Agency: Razorfish
Production: studio TMTM
Creative Director: Tim Wolf
Copy Lead: Ainsley Waller
Associate Creative Director: Dan Ashley
Senior Art Director: Connie Zhou
Art Director: Marina Rutenberg
Copywriter: Silas Ruppe and Cole Cropley
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