PlayStation wanted to advertise this awesome VR game: Creed: Rise to Glory. Yes, it's based on the movie. And yes, you have Michael B. Jordan's abs. 
We were tasked with creating a spot to run in cinemas before the Creed II movie. 
Agency: BBH New York
Production: The Mill+
CCO: Gerard Caputo
Creative Director: Jackie Anzaldi
Art Director: Connie Zhou
Copywriter: Liz Loudy
Designer: Stephanie Munoz
Producer: Rebecca O'Neill
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