In August, PBR launched their own hard seltzer. We partnered with "The Moth" to introduce LA to the new strongest seltzer on the market. The theme for The Moth stories was "stronger". The event sold out while people told amazing stories of when they were strong. 
As a sponsor, we gave out free PBR Stronger Seltzer beverages and a swag bag with coasters, tote bags, drinks, and buttons. We even had a photo booth where people could flex their muscles while enjoying a refreshing beverage.
Agency: BBH New York
Creative Director: Jackie Anzaldi
Associate Creative Director: Liz Loudy
Designer: Rachel Hess
Art Director: Connie Zhou
Photographer: Lindsey Best
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